Supporter Engagement

Supporters Direct have been right at the heart of supporter engagement for the past 15 years, helping to set up and support more than 200 independent supporters organisations in the UK aiming to build a better relationship between their Club, the supporters and the community.

Our recent publication called ‘Engage – how football clubs can win with supporters’ identifies the different methods of engagement, as well as good and bad practice. We have led the progressive supporter involvement changes in football (such as Supporter Liaison Officers and structured dialogue) and are experienced in performing the role of intermediary to build the relationship between club owners/executives and supporters.

We are fortunate to be able to take the learnings from our unique positon in sport, having extensively worked with both clubs and supporters to build a stronger relationship for the benefit of both supporter and Club.

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