Sports clubs need money to grow, in particular to build better facilities to generate more money.
The problem is that clubs are limited in what cash they can raise from fundraising, donations, loans or grants. Too many of us know that relying on loans from individuals or companies can be very risky for the club. Enter community shares
Community shares are a way of raising finance by offering shares, but in a secure, co-operative legal form. As opposed to ordinary shares in ordinary companies, they seek investment from people that are most interested in the long term success of the Club as a community asset – with the added bonus that it is cost effective way that avoids the red tape that a private Company would face. By giving your supporters and community the chance to invest in the Club it strengthens their connection with it, and it can open you up to significant grant funding opportunities as it derisks their own investment.
It’s the same model that helped Portsmouth supporters take control of their club, Supporter Owned Wrexham build a new shop and offices at the Racecourse Ground, and FC United of Manchester raise almost £2 million towards a new facility in Moston that will cost about £5.5 million. Outside of sport, more than 300 pubs and small shops which are now owned by their customers, many relying on community shares to raise the finance.
SDCD lead the way in the number of sports clubs we have helped and the amount raised. All our consultants that advise in this area are licensed community share practitioners.
The guidance prepared with the support of the Community Shares Unit explains in more detail what community shares are, how they fit and what the benefits are over other finance raising options. It also gives practical advice on the steps required to buy a club using community shares and engage with the community to get the best out of an offer.
For those with a little less time please watch the animation prepared with the help of First10.