The Power of Transparency


Transparency in football is a funny thing. The stock response is to keep things under wraps. One of the problems with that approach is more often than not information gets out and it looks far worse from a second hand source. Take transfer embargos for example; not announced by The Football League or the Club being punished, but almost guaranteed to crop up in a press conference of any under pressure Manager.

This week one story that really caught the eye was at Wrexham FC. Under pressure from some to announce a new Manager, instead of making a rash appointment they did a feature with their local paper, the Leader, giving a detailed insight into the interview process they had followed – who was involved and how they would come to a decision.

It was open, honest and refreshing. In keeping with this transparent theme, the first public meeting with the new appointment Kevin Wilkin was then streamed live on the internet. Only time will tell if Kevin is the right appointment for the Dragons, but then at least the Board who made that decision are accountable to the 3,000 co-owners who all equally own the Club.

With a dearth of information, people fill in the gaps and rightly or wrongly the Club can be perceived in a wholly different light. This can affect everything from key relationships with sponsors, the local media and the trust that the club has built with the community and supporters. In short whether you feel comfortable or not opening up the inner workings of the Club it could be too damaging not to. Each one of these relationships can have a significant impact on the bottom line.

Head over to if you’d like to know more.

As read in the Non-League Paper:


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