“Bouncebackability” – More Than Just Football Lexicon


Bouncebackability. One of those words that snuck into football, like the corridor of uncertainty. It’s a word that I think has real relevance this time of year. With the beer running dry from the end of season awards and a lull before 3 lions hits the airwaves there is an opportunity for clubs to reflect on what might have been, and prepare for next season.

For those suffering relegation it may not be all bad. Take AFC Telford United for example; a club who won just 6 of their 46 matches in 2012/13. A club who finished bottom last season and top this. The real reason for that? Sound financial management – this is a club that have broken even every year since they reformed.

At the other end of the table the likes of Merthyr Town and FC United of Manchester have both suffered play off heart break again, but will feel confident that with the way they manage their budgets they will be contending next season without a financial hangover.

Sadly there are supporters whose season continues as they wonder whether they will have a club to support at all next year. Where was the cost control at Hereford United? Worse than that last year Hinckley United were not only bottom of the Conference North with a goal difference of -106, but more worryingly mismanagement took the club to the brink of existence. Hinckley United limped on for 2 months of this season before the problems caught up with them, and they were kicked out of the Conference North. The good news is the town have rallied round to set up a new club, Hinckley AFC, with the community now owning the club, setting the budget and making the decisions.

You see there is an often pedalled misunderstanding about supporter run clubs, that somehow with supporters at the helm these clubs will take more risks, with hearts ruling heads and money being thrown at the dream of promotion. The reality from our experience is the complete opposite; supporters are fully aware of their responsibility of being custodians of their Club.

Bouncebackability isn’t about Soccer AM, or Iain Dowie press conferences; it’s much duller than that. It’s about financial control.


CONTACT US ON 02072508142 or 07932040186

Either call or fill in your details below...

  • Facebook
  • Twitter
  • youTube
  • Linked In